Baking entrepreneur, author and actress Jane Asher has launched her new bakeware range at the Poundland Store in Enfield.

The store in Ponders End Retail Park, Enfield welcomed the actress who launched her ranged which includes more than 50 items.

She said: “It means a lot to me that my name is trusted: I never endorse anything without designing, developing and testing it myself.

“I’ve loved working with Poundland on this beautiful, pastel-coloured range which includes spatulas, mini scales and cake tins and I’m really delighted with the final result. The reaction to the range so far has been phenomenal and I’m planning to add even more to it over the next few months.”

CEO of Poundland, Jim McCarthy, said: “I am delighted that a baker of Jane’s reputation and talent has chosen Poundland as her collaborative partner.  We are incredibly proud of her range and equally excited to be the first discount retailer to launch a celebrity partnership.  I have no doubt that this range will inspire a whole new generation of bakers.”