Love them or loathe them, Lime bikes have changed the way we get about London with the company saying nearly half of 18-35-year-olds ride an e-bike once a week.
Since they were introduced back in 2018 these bright green vehicles have given us a new verb - to lime.
Even the likes of Harry Styles, Timothee Chalamet and the England cricket team are in on the act.
Critics include the elderly, wheelchair users, sight impaired and pram pushing parents who encounter dumped bikes blocking pathways - or fear being knocked down by riders on pavements.
But for others a Lime bike ride is a joyful, convenient and eco-friendly mode of transport.
The system operates borough by borough with more than half of London local authorities now signed up.
Haringey is home to the Lime bike warehouse which created 100 new jobs, and has just agreed a two year extension on condition there are tougher rules on parking, compliance, and enhanced monitoring.
Eighteen months ago Brent agreed to keep the bikes but insisted Lime remove poorly-parked vehicles within two hours of being reported, and introduce a means to stop them being parked in areas where they had become a nuisance.
Speaking to this reporter, Alice Pleasant from Lime said: "We're proud to have extended our partnership in Haringey after a successful two year trial and we are really proud of how we have grown and become a full part of London's transport system supporting millions of Londoners to get around.
"But it has to work for people that use it and those that don't.
"As we have grown we have recognised that parking and overcrowding can lead to obstructions so we have very much focused on improving parking, encouraging safety and significant investment in on street rangers."
Lime's London Action Plan includes funding 1,100 new parking bays, and boosting the team who cycle around problem areas tidying or fixing broken bikes to 400.
A feature in the app now requires riders to take an ‘end-trip photo’ - reviewed in real time using AI technology before the ride is ended.
Irresponsible riders are fined between £2 and £20 for poor parking or blocking pathways before they are banned.
Ms Pleasant said: "The vast majority use us responsibly but there are always going to be challenges."
She claimed the fines are effective and 80 per cent of users don't reoffend after their first penalty.
But despite funding cycling safety and training schemes and community cycling groups across the capital, she says it is hard to stop pavement cycling unless riders are caught in the act.
"Pavement riding comes down to personal responsibility so we have focused on safety campaigns to educate users how to respect the highway code."
Meanwhile the beep of a hacked Lime bike on a joyride has been phased out with a design upgrade.
"We had an issue with tampering and retrofitted our London fleet and it has significantly reduced," she said.
"We are one of the only providers who makes and designs our own vehicles allows us to fix and make changes."
A 2025 Travel in London report said there were 1.5 million bike journeys in the capital last year - a 12pc increase.
"It's definitely growing," Ms Pleasant said.
"People using it to see friends get to work - and there's a joy element. You see so much more of London when you aren't underground.
"We know our users cycle more as a result of using Lime and are using it to connect to existing public transport."
A new model brought in last month is their "most accessible vehicle yet" following feedback from traditionally underrepresented groups such as the elderly and women.
With smaller wheels, a lower step through frame and centre of gravity and ergonomic hand grips, Lime has had "lots of positive feedback".
Ms Pleasant says sightings of Harry Styles cycling around London or Chalamet turning up to a film premiere on a Lime show "everyone needs to travel around London".
"The England cricket team coach was stuck in traffic so they jumped on a Lime. It's a fantastic example of how they are seen as a great transport option."
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