Confronting stigmas and breaking down barriers has been the centre point for a couple who have launched the country’s first mobile wig fitting business.

After 15 years of working in the hairdressing industry with stars at fashion weeks across the country, Demitri Jones, of Ladysmith Road, spotted a gap in the market.

“I had a lot of clients who said they wanted to be in their own environment [when trying on wigs] and not be in front of other people” said Mr Jones.

“I just saw an opportunity and give up and do something really care about and make a difference.”

In June, Mr Jones and his fiancé Marc Deacon decided to set up Wigz on Wheelz – a first for the UK.

“The biggest thing for me is that I lost my auntie, Reena, to breast cancer and she had a very poor quality wig.” The stylist added.

“Women feel like they have no identity and being able to give someone a piece of their life back is the most rewarding thing.”

The start-up will face challenges in its first few years but Mr Jones is relishing the opportunity.

He told the Enfield Independent: “I want to have more vans on the road visiting people at their homes, at the moment it is just me and Marc but we have found a niche in the market.”

Mr Jones revealed how people would spend thousands of pounds on buying wigs over the internet but then left disappointed when it arrived.

He added: “The amount people would spend on wigs is amazing. But we want to be able to offer something for everyone and for those who don’t feel like they can go into a salon to have a wig fitted.”

To cap off a whirlwind first few months, Wigz on Wheelz has been shortlists for Hair Extensions Specialist of the Year for 2015, leaving the couple overjoyed.

Mr Jones said: “We are so excited to be up for this award. We have only been trading for 4 months so to be up for such an award makes us proud that people believe in what we do and the services we provide.

“Being the only provider in the UK to offer such services makes us unique, if we win this award it will show our customers and the hair industry that we take our customer service and practices very seriously and we do them well.”