Struggling music giant HMV will close its Enfield Town shop despite hopes it might have been saved.
Administrators Deloitte announced today that the Church Street shop has fallen victim to the latest wave of 37 store closures throughout the UK.
Hopes were raised when the Enfield entertainment shop escaped the first round of 66 closures announced less than a fortnight ago.
However, it is now expected to shut its doors for the final time in the next four to six weeks along with the other shops earmarked for closure.
Nick de Bois, MP for Enfield North, is saddened to hear about HMV's closure, but said people need to change their buying habits to protect their high streets.
The Conservative politician said: “It is very disappointing, but clearly not enough people are shopping at HMV in their stores.
“I suppose more and more are doing it online, so this is bad news for Enfield high street and all other high streets.
“We have got to adapt to the changes in people’s buying behaviour. We can’t just expect things to go on as they were."
Nonetheless he called for parking charges to come down, adding: "Our shops need help not barriers.”
Ten people working at the Enfield store are expected to lose their jobs.
Mark Rudling, Enfield Town's town centre manager, said: “All I can say is I’m very disappointed.
“It will be a loss to Enfield but we have got to think positively that there might well be people interested to fill that unit."
Describing the closure as "outside our control", he added: "It is not that Enfield is not cutting the mustard, it is no reflection on Enfield. Like the loss of Jessops a few weeks ago, we have very little control over these organisations."
Nick Edwards, joint administrator of HMV, said: “This step has been taken in order to enhance the prospects of the restructured business continuing as a going concern.
"Together with the previously identified 66 closures, this restructuring will result in a residual portfolio of some 116 stores.
“We are extremely grateful to the staff for their continued strong support and commitment during an understandably difficult period.
"All other key stakeholders including suppliers and landlords remain supportive and we appreciate their ongoing assistance.”
The historic business, established in 1921, fell into administration in January putting around 4,350 jobs at risk in its 239 stores in the UK and the Republic of Ireland.