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Dragon's Den victor Laban Roomes is giving entrepreneurs the chance to start their own business
A local entrepreneur turned international mogul is now helping people escape the rat race and start their own business.
Laban Roomes, 43, started his business ‘Goldgenie’ from a friend’s living room in 1995 creating gold plating for car number plates.
Now, after investment on BBC television show Dragon’s Den in 2007 from entrepreneur James Caan, Goldgenie has become an international phenomenon and the Enfield man is helping new entrepreneurs set up their own businesses.
Much like the gold customisation which made him famous, ‘Crystalgenie’ is a home based start-up kit allowing entrepreneurs to customise everyday items using genuine Swarovski crystals.
The Dragon’s Den conqueror revealed the rationale behind his new business opportunity.
He said: “This is an affordable opportunity for people to get their hands on something which is very much in demand right now. We are always getting customers who want crystal-engraved items.
“The pack will offer step-by-step instructions on how to set up the system and this is something which can be done from home.
“There are so many different areas people can go into, from clothes to iPhones, to anything which is solid, people want things customised.”
From humble beginnings, Laban is still amazed at the rollercoaster journey he has taken since winning investment in the Dragon's Den six years ago.
He added: “It has been amazing. We bought James Caan out earlier this year so I now own 100 per cent of the business again.
“We’re so excited to be launching this new opportunity, we hope this will build up people’s confidence and help them get onto the business ladder.”
The package comes with a headset, a magnifying glass kit and enough Swarovski crystals to ensure a return on their initial investment. The kit will cost £997.00 (VAT-inclusive) and also include a crystal applicator used for customising shoes, T-shirts, jeans and other clothing.
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